Whitespace

AI for wholesale distribution businesses

Whitespace connects to your ERP, spreadsheets, and inbox to automate tasks like order entry and answer questions like which SKUs are overstocked.

Built by teams from
University of Cambridge UCL BCG
BioNTech InstaDeep
The problem

Your team is buried in busy work instead of growing the business.

01

Too much time on repetitive tasks.

Entering orders, chasing updates, pulling reports. Your people spend hours every day on work that doesn't move the needle.

02

Valuable data sitting unused.

Years of sales, customer, and inventory data in your ERP and spreadsheets that no one has time to dig through.

03

Hard to grow without adding headcount.

More customers means more work. Hiring is expensive and slow. You need a way to do more with the team you've got.

Solution

AI that learns your business and does the work.

Whitespace connects to your email and ERP, learns how your business runs, and takes the most time-consuming work off your team.

01
PO #44812 · Mercer Posting
42 lines · validated ✓ SKUs matched
Sales order SAP #901244
Posted+1m 12s

Process orders automatically

Orders come in by email, PDF, or portal. Whitespace reads them, validates against your catalogue, and posts to your ERP. Your team only handles the exceptions.

02
Demand forecast Updated
Next 12 weeks 92% accuracy
Top SKUs at risk 3 flagged
Based on 18mo historyRefreshed daily

Restock inventory accurately

Whitespace analyses your sales history, business context, and customer information to predict what you'll need and when. You avoid stockouts and over-ordering.

03
Weekly insights New
Margin drop on 12 SKUs -4.2%
Slowing demand 3 accounts
Reorder opportunity $42k
Monday 8am View report

Surface business insights

Whitespace continuously analyses your data and identifies opportunities to improve your business, such as ways to sell more to a customer and areas to reduce spend on carriers.

AND MORE

Run any workflow with AI

If your team does it today in email, spreadsheets, or your ERP, Whitespace can do it tomorrow.

Weekly margin reports by customer Credit checks on new trade accounts Returns & RMA intake from email Chasing suppliers for stock ETAs Onboarding new suppliers into the ERP Weekly sales forecasts by rep Confirming lead times with customers Rescheduling deliveries when dates slip Pushing price-list updates across accounts Back-order follow-ups with customers Generating commercial invoices for shipments Reconciling customer statements monthly
Results

Real impact you'll feel in weeks, not months.

Whitespace uses AI to actually do the work to help you improve your margins. It pays for itself within 3 months.

Improved productivity
10h

Saved per person, per week. AI does 90%+ of the work and people stay in the loop for exceptions.

More orders
+5%

More orders because your team can spend their time selling instead of doing data entry and admin.

Better margins
+1%

Increase in margins by optimising inventory levels and logistics spend with smarter, data-driven decisions.

About

Your AI partner for wholesale distribution.

Our founders both grew up seeing their parents run wholesale distribution businesses. We’ve seen firsthand how much manual work holds these businesses back.

Having spent the last few years working in the technology industry building AI for some of the world’s largest companies, we wanted to bring the same technology to the businesses that keep the physical economy running. This is why we built Whitespace.

01

Works with your systems.

We plug into your existing ERP, email, and tools. No rip and replace. Your team keeps the workflows they know.

02

Your data stays safe.

All of your data is private and end-to-end encrypted. Your data is never used to train AI models.

03

An AI Operating System.

A company brain that knows your business and self-improving AI agents that do the work. It's not just another tool.

01 How long does it take to get set up?
Most businesses are live within 2–4 weeks. This involves connecting to your systems, configuring the AI agents, and testing on real workflows.
02 Do I need to replace my ERP?
No. Whitespace sits on top of the ERP you already use.
03 What if the AI makes a mistake?
We calibrate the agent to your operation before it goes live. You decide what it handles on its own and what gets routed to your team for review. Every correction trains the model, so accuracy compounds over time.
04 Do I need to hire someone to manage the AI?
No. Your existing team stays in control. They review exceptions instead of doing the repetitive work.
05 Is my data secure?
We take data security seriously. Your data stays private, encrypted, and is never used to train any models. You can also tell us any specific requirements you have.
06 What kinds of businesses is this built for?
Wholesalers and distributors of any good. If your team spends time on manual work like entering orders or pulling reports, we can likely help.
07 What does it cost?
Pricing depends on your usage volume and the workflows you want to automate. Typically Whitespace pays for itself within 3 months. Book a call and we’ll walk you through it.

Book a call.

Let's talk about your business and where AI can make a difference.

  • 01 Tell us about your business and how it runs today
  • 02 Discuss where Whitespace can have the most impact
  • 03 Map out a plan to get started

We'll reply within 24 hours. No sales sequences, no newsletter.